Liz McDonald Liz McDonald

Mapping Your Online Presence: A Simple Exercise for Creative Entrepreneurs

For creatives online reputation and privacy matter! Mapping your accounts helps you identify where personal data is stored and who has access. It’s crucial to assign a legacy contact for your social media profiles. 'Protecting your digital legacy is just as important as the physical one.' Stay secure and informed! Read my latest blog on how to mindmap your accounts. Follow my guide today.

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Liz McDonald Liz McDonald

Maximizing Your Social Media Impact

Like many individuals, I initially viewed social media as a means to connect with friends and colleagues. It was a space for personal interactions rather than a tool for business growth. However, as I began to develop my brand, Cove Coast Studio, it became clear that I was underutilizing social media’s vast potential. My presence was fragmented, and my approach needed more strategy and cohesion. Recognizing this, I embarked on a journey to transform my social media presence into a powerful platform for my business.

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Liz McDonald Liz McDonald

Designing a High-Impact Website for Your Creative Business

In today's digital age, your website is your storefront, business card, and first impression all rolled into one. As a creative entrepreneur and online educator, I realized that a cluttered or outdated website couldn't represent my brand, voice, and products. The importance of a high-impact website cannot be overstated – it's the cornerstone of your online presence and the tool that drives your business forward.

Are you an artist looking to launch your business? Or a career coach inspiring clients to explore side hustles? Mapping out a business vision and laying it out in a high-impact website is a great start.

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Liz McDonald Liz McDonald

Creating a Cohesive Online Brand: Tips for Artists and Entrepreneurs

Over the past year, I embarked on a transformative journey to rebrand Cove Coast Studio and strengthen my digital footprint. My online presence was fragmented and lacked a cohesive brand message. Through a comprehensive strategy, I clarified my brand, defined a new logo and visual identity, and revamped my website and social media presence.

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Liz McDonald Liz McDonald

Building a Strong Online Presence: Your Digital Footprint Matters

In the ever-evolving digital landscape, the importance of a strong online presence cannot be overstated. Yet, like many, I faced a significant problem: my online presence was passive and lacked branding. It had no clear purpose or relevance to my new online courses, leaving me with a digital footprint that failed to support my business goals.

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Liz McDonald Liz McDonald

Reframing My Mindset for Entrepreneurial Success

Have you questioned your financial stability and what your current money model is? As an education contractor and artist, my income stability has felt vulnerable since 2020, fluctuating and often tied to the timeline of my contract. My most recent contract engagement shook me and led me to see it was time to explore a new path to create financial stability and build a new chapter that would embrace my true brand, innovate the money models open to me, and take control of my destiny as an entrepreneur.

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